Project 006
Today x GLU - Motion branding & product case
Converting 2D designs to 3D motion.
For over 10 years the good friends at Today branding agency have been shaking up the branding and design industry with amazing work. After helping out other brands with their identity, they decided it was time for a personal rebrand.
Today asked After It Moves to come up with new ways to add motion to still branding. Headers, displays and UI elements were brought to life and then translated to web-friendly edits.
Aside from branding elements, Today also asked After It Moves to recreate one of their cases - Grafisch Lyceum Utrecht (GLU) for the page header. Converting still 2D graphic design to 3D motion, adding depth and intensity.
To see the result in full effect go here.
‘Practicing with different materials, textures & lighting’
The biggest task was to recreate everything in 3D while respecting the brand guidelines. So the first thing we did was practice with different materials, textures and lighting. This way, we were able to see how far we could go.
Bright Brands Start Today.
Making a good first impressions is very important. That is why for the opening of the website, the client asked AIM to come up with exciting ways to introduce the brand. Varying from light bulbs to plain text dissolves.
#1 - Light Wipes
First concepts for Bright Brands Start Today.
#2 - ‘Light Spheres’
Client:
Today branding agency
Directors
After It Moves
Exec. producers
Bob Derksen