Project 009
Birkenstock - 250 years of tradition.
To celebrate 250 years of tradition, Birkenstock has released a series of archival books showcasing the brand's rich history. As part of this initiative, a digital archive was created, highlighting the brand's journey of finding beauty in functionality—proving it’s more than just another shoe brand.
Birkenstock enlisted It Moves to help transform the original artworks from their advertisements into dynamic motion pieces that embody the brand's innovative spirit.
From challenging gender norms to redefining the design of the perfect footbed, these pieces celebrate the evolution of a brand dedicated to both form and function.
The resulting films blend mixed media, utilizing original textures, stunning brand photography, and illustrations to create a vibrant, engaging visual experience. These films now accompany the digital archive and feature prominently across Birkenstock's official online media channels.