Project 003
Freeletics - Never Settle
The Freeletics ‘Never Settle’ campaign shows us how a proper workout is done.
After It Moves™ was asked to direct and animate this film for German-based fitness and coaching-app Freeletics.
Together with the talented Josephine Rais it was our task to capture a real-life high-intensity workout and translate this to a short 2D animated piece.
This was done using a combination of exciting angles and detailed character movements.